Email Marketing ROI Test for Nonprofits

Work in the development office of a nonprofit organization? Are you an Executive Director seeking more information about electronic communication methods? As Tom Cruise once said... "Help me, help you!...".

As a part of Rhumbline's recently-launched GiveAhead program (a business development program that provides Organizational Alignment and Web work to nonprofits on an ability-to-pay basis in order to expand our network of relationships), we're looking for organizations that are willing to share their offline newsletter process and expenses with us.



We'll use the information as we evaluate EMMA, an email marketing company we're considering partnering with going forward. Our initial look at the product leads us to believe it will be a viable option for nonprofit organizations (based on cost and usability) and we'd like to back up those initial inklings with concrete numbers prior to signing up as an Agency Partner.

So... why fill 1 of 2 slots in our little ROI test? You'll get free analysis, education, and a determination of whether or not EMMA, or another tool like it, could reduce expenses and enable you to serve more folks along the way. Rhumbline will better understand the ways we can help nonprofits improve their communication and potentially establish a new partnership. Sounds like a win-win to me.

Drop me an email at panderson at rhumblinepartners dot com if you're interested.

If you're just interested in learning more about EMMA, contact Annie Kinnaird (annie at myemma dot com). She's a fine soul that will walk you through the site and maybe, if you're really nice, even let you play with a test account. Please let her know you heard about EMMA from Pete @ Rhumbline. (Yes, that does mean that Rhumbline is getting a small spiff for referrals ;)